A VITAL SALES TOOL

WillowTree’s primary driver of new client engagement and retention is its portfolio. Leading a multi-faceted team of creatives, our team set out to create a user-focused, results-driven portfolio concept to motivate the world’s leading
digital product seekers.

GOOD BRAND STORIES GET READ.
GREAT BRAND STORIES CLOSE DEALS.

Our team focused on the highlighting key success metrics within each project, helping readers better understand both client challenge and project impact. By condensing WillowTree’s previously text heavy approach and emphasizing the use of thoughtful photography, videography and infographics, our team was able to significantly multiply daily traffic to the portfolio section of the website. We were also able to reignite interest in past projects told through a refreshed lens.