CAPTURING THE SPIRIT + SOUL

Alchemy Face Bar is known for it’s ultra-feminine aesthetic. When entering their spas, a combination of crisp whites, soft pinks and shimmering hints of gold gives guests an immediate sense of zen + lightness. My primary goal was to compliment a well-established aesthetic, but also provide an accurate window into Alchemy’s extensive services. I emphasized the use of key brand colors, open blank spaces, and intimate skincare experiences.