A NEW STANDARD OF SELF CARE
Known for its approachable + aesthetically beautiful presence on social media, Alchemy represents the ultimate clean beauty lifestyle for women in the Denver Metro and beyond. As the primary strategist, designer + producer for Alchemy’s social media program, I prioritized the use of glowing visuals with an inviting approach to the notion of self care.
12.1 K FOLLOWERS | DAILY POSTS + STORIES | WEEKLY REELS
THE HEART OF ALCHEMY
-
With 3 locations in unique parts of the Denver Metro, each spa draws design inspiration and influence from the surrounding local neighborhood. However, there are key aesthetic elements that unify all locations and create Alchemy’s light + comforting vibe. I prioritized clean + simple visuals, subtle shades of pink, glimmering golds, and an abundance natural light within each space.
-
Whether spotlighting a service or a self care product, it was important for Alchemy’s brand to reflect a warm, inviting attitude. We presented a voice that was informative + encouraging for clients interested in trying something new, while also giving followers the clear + researched facts simply. This trust-focused approach was especially important when promoting our medical aesthetics services.
-
Alchemy has a deeply rooted spiritual aspect to its brand, drawing content from motivational notions, crystals, and nature’s enlightening energy. Our social content incorporated these elements by sharing monthly crystal spotlights, zodiac devotionals, and lifestyle content that reflected a spiritual approach to self care (yoga, full moon rituals, smudging, meditation, herbal teas, etc.)
-
At the forefront of Alchemy is a devoted community of clients and self care enthusiasts. It’s was important to highlight the experiences of our clients through shared testimonials and also feature breathtaking before + after photos of our most sought-after treatments. Alchemy’s social platforms also served as the primary hub for information regarding our extensive calendar of spa events + service specials.
GETTING REEL
As social media shifted at lightning pace, so did we. It was a priority for me to incorporate new engaging video content to meet the growing demand on social for Instagram Reels. I began this launch by creating in-depth views of Alchemy’s self care services, highlighting the focal points and providing greater context on the benefits of each treatment. As our clients’ desire for video content continued to grow, I also began incorporating more location + lifestyle content that complimented Alchemy’s approach to no-nonsense skincare. To maximize reach, I also developed a TikTok where this content was simultaneously shared.
Top Performing Reel
Alchemy Signature Facial
9.6K VIEWS
